What Soccer Taught Me About Business
“The best defense is a good offense.” This phrase kept bouncing around in my head as I was watching the world cup.
The teams that got in front of their opponents goal and keep taking shots at goal had the best chance of winning. The strategy goes, if your team is taking shots at the goal, you will eventually get one or two in. If you are at their end of the field, they are not in front of your goal.
What does that mean for us non-soccer players? Make sure you are in front of the goal. Make sure that you have the technique to score a goal. Don’t listen to the commentary.
Make sure you are in front of the goal.
You need to position yourself in the most advantageous spot on the field to take a shot on goal. What does that mean, in my case, going to networking meetings, making a ton of sales calls, taking advantage of any/all marketing opportunities. They can’t buy from you if they don’t know about you.
Make sure you have the technical skill to score the goal.
It’s all well and fine to take shots on goal, but if you keep missing the net, that’s not going to work. You need to practice and practice so that you know you can kick the ball into the net. While your running full speed, at crazy angles, with your head if need be. Basically, work on the hard projects and get mastery of your skill.
Don’t listen to the commentary.
Every game has the commentary. Mostly stuff that amounts to, “They need to play better”. “The player lost his composure.” It’s easy to give advice from the cheap seats. There are plenty of people who are experts in nothing, with an opinion on everything. Don’t Listen.
There is no guarantee that this works every time, even the most disciplined team looses. But the chances are higher for success than always playing defense.